Its not always about PLG

Growth within SaaS has generally been a strategy of let’s throw more investment at marketing, or let’s double the BDR or AE teams. In the early days of SaaS, this quite often worked, but it hasn’t for the last 12-18 months.

Founders, CEOs, CROs and CMOs need to adapt and pivot, and they need to do it now!

There are five innovative growth engines that successful SaaS companies of the future are likely to harness:

Product-Led Growth: In this model, all aspects of user acquisition, expansion, conversion, and retention hinge on the quality of the product experience. Essentially, it's not just about having a great product, but rather, a product that acts as a catalyst for growth.

Platform-Led Growth: Here, the growth strategy focuses on building a platform that boosts value by fostering exchanges between end customers and partner solutions. In other words, the aim is to create a platform that enhances the partner's value proposition.

Experience-Led Growth: This approach hinges on delivering an enticing digital customer experience, making it simpler for customers to derive value. The primary objective is to offer a platform that consistently delights customers.

Customer-Led Growth: In this strategy, growth is derived from harnessing customer insights to determine and measure customer value. The information gleaned is then employed to streamline and optimize the overall customer experience. In essence, the focus is on using customer data as a springboard for growth.

Outcome-Led Growth: The final approach is about establishing growth through delivering specific business outcomes for customers. Companies employing this strategy can commit to and deliver explicit business outcomes for their clientele.

Deciding which one(s) you adopt is not easy.